Table of Contents

Social Media Campaign – Obesity

Write your community health nursing diagnosis statement.

Obesity entails excess accumulation of body fat which results to adverse impacts on individuals’ health conditions. Within clinical practice, there are three simple measures that are used; BMI, WC and waist-to-hip circumference ratio (WHR). BMI is the mostly used method for defining fatness and thinness. BMI is a ratio of weight in terms of kilograms dividend by the height in meters squared (kg/m2). In various populations, obesity has been correlated with mortality and morbidity risks (So et al., 2016).

Explain how the health concern (Obesity) from your community health nursing diagnostic statement is linked to a health inequity or health disparity within the target population (Crawford County IL).

Crawford County IL population has increasingly been aware of obesity epidemic. Such awareness has been changed to active efforts towards improving community access to beverages and foods that add to healthier diets and increased opportunities for normal substantial activities. Conversely, the extent for the changes and the level to which local, city councils, schools, local health units, and faith-based organizations with pledge in health and quality of life have active engagement (Boles et al., 2014).

Discuss the primary community resources and primary prevention resources currently in place to address the health concern.

Crawford County IL County Commissioners have explored the potential hiring of employees who are focused towards community wide economic development initiatives. These staffs are expected to take on the value chain facilitation component. Part of the value chain facilitation, these employees have a role of building relationships with other entities across the value chain, note matchmaking opportunities to assist movement of local foods and running regular events and organizing food systems stakeholders. With time, the value chain facilitation has been able to lead to food heart possibility. The program has considered assessment of best food hub model in the region and has set production and demand volume that has been met for developing food hub (Boles et al., 2014).

In addition, there are inputs from the producers that have been suggesting that the County agriculture has benefited from second state-inspected slaughter and county processing facility. The county has established commercial processing operations where entrepreneurs and farmers are producing added value and specialty commodities. The County has pursued the initiative of “Eat Well” while supporting the community’s efforts towards establishing cookery incubators or the shared-use kitchen.

Discuss the underlying causes of the health concern.

The underlying cause of obesity tends to be consumption of high amount of energy, mainly fat and sugars and the energy is not burnt through exercise and physical activities where much of the excess energy is stored as fat by the body.

Discuss the evidence-based practice associated with the Field Experience topic.

Obesity prevention strategies deal with ultimate way of strengthening community capability and mobilization of community resources and involvement. The society-based process towards preventing obesity tend to be built upon the fact that communities hold various resources and assets that in case they are well mobilized, they can have a direct impact to health and population’s well-being (Evans et al., 2010). Such resources are well accessed through the not-for-profit organizations working directly with the community. Community development units and planning determinants of physical design and utilization of resources within the in-built environment like parks, paths and neighborhoods make the environment remain user-friendly hence encouraging physical activities.

a. Identify data about the selected Field Experience topic from the local (e.g., county), state, and/or national level.

More than a third of the US adults’ populations are diagnosed with obesity. Non-Hispanic blacks have the highest-age adjusted rates associated with obesity (48.1 percent). Hispanic is second with 42.5 percent. Non-Hispanic whites are third with 34.5 percent and the non-Hispanic Asians have 11.7 percent. Obesity conditions are high among the middle aged adults of age 40-59 years with 40.2 percent and older adults ages 60 and above (37.0 percent) than the younger adults aged 20-39 years (32.3 percent).

C. Develop a community health nursing social media campaign strategy that will convey your health message and address the Field Experience topic by doing the following:

1. Describe your social media campaign objective.

  • Establishing worksite wellness incentives and programs
  • Increasing agricultural production for health and consumable farm products

2. Recommend two population-focused social marketing interventions and justify how each would improve the health message related to your selected Field Experience topic.

  • Parents: by providing parent-related practices detailing on parent self-efficacy and provision of healthier foods (such as vegetables, fruits, fat-free food and low fat milk).
  • Community centers, summer camps and after-school programs that are used as sites for prevention interventions of obesity with crucial focus on activities such as team-building, games, nutrition education, aerobics and reduced TV viewing (Boles et al., 2014).

Describe a social media platform you would use that is appropriate for communicating with the target population.

E-mail, TV shows, Radio and summer camps

Discuss the benefits of the selected social media platform in supporting preventative healthcare.

All the selected media platforms are digital and have potentiality of reaching wider range of target audience who will be interested with the organization’s preventative healthcare program.

Discuss how the target population will benefit from your health message.

Target population will have to benefit from realizing the need to have physical health. They will learn more about obesity prevention intervention process.

D. Describe best practices for implementing social media tools for health marketing.

The use of social media tools will be a powerful channel to reach the targeted audiences with effective, strategic and user-centric health interventions. In planning, developing and implementation of social media tools, there is the need to access security requirements, clearance information, and best practices. This will enhance provision of critical information (Boles et al., 2014).

E. Create a social media campaign implementation plan by doing the following:

Describe stakeholder roles and responsibilities in implementing the plan.

  • Building links with other partnership agencies
  • Sharing of resources
  • Improving health care promotion interventions
  • Communicating and marketing

Discuss potential public and private partnerships that could be formed to aid in the implementation of your campaign.

Stakeholders will have to highlight public and private partnerships on various quality issues that impact the program performance and progress. The partnership will report crucial interventions with less security on existences. The stakeholders will assist in funding and implementation of the social campaign.

3. Create a specific timeline for implementing your campaign.



Formation of working group

Kick off the event planning

Sending of official request for initiation of opinions


Dialogue with partners and stakeholders

Identify campaign timeline and post campaign possibilities

Mass emails to the target audience for inspiration and promotion of event


Updating outreach materials and yard signs

Prepare 400 work campaign languages


Detail final possible events and freedom week initiative

Explain how you will evaluate the effectiveness of the campaign.

The campaign will be evaluated by capacity developing innovative and consumer faced incentives. The incentives will be directed toward the worksite wellness. Campaign effectiveness will be measured by unique motivation to support efforts to improve the health of the target population. The rate at which the obesity cases will be reported will be the main determinant of the initiative success.

5. Discuss the costs of implementing your campaign.

  • $48.9 billion for the inpatient services
  • $51.9 billion for the non-inpatient services
  • $65.6 for pharmaceutical services
  • $107.9 billion across all services

F. Reflect on how social media marketing supports the community health nurse’s efforts to promote healthier populations.

Social media marketing will be used to influence healthcare behaviors. The campaign will have to use health communication techniques that are based upon mass media with utilization of mediated, interpersonal as well as other modes of communication. Social media marketing assists in promotion, dissemination and in community level outreach.

1. Reflect on how your social media campaign could apply to your future nursing practice.

Social media campaign will use persuasion, behavioral and exposure nursing theories in targeting changes that are required for health risk behaviors. Social cognitive theory is based on the response consequences on individual behaviors, observation learning with the utilization of behavioral modeling (DeAndrea et al., 2012). Theory of persuasion details that individuals have to get engaged in message elaboration to have access to long-term persuasion. I will use social marketing theory in identifying the behavioral determinants that are easier to modify. For instance, social media campaign directed to obesity will have to use behavioral theory in identifying connection on behavioral determinants of poor nutrition (Boles et al., 2014).


Boles, M., Adams, A., Gredler, A., &Manhas, S. (2014). Ability of a mass media campaign to influence knowledge, attitudes, and behaviors about sugary drinks and obesity.Preventive medicine, 67, S40-S45.

DeAndrea, D. C., Ellison, N. B., LaRose, R., Steinfield, C., & Fiore, A. (2012). Serious social media: On the use of social media for improving students’ adjustment to college. The Internet and higher education, 15(1), 15-23.

Evans, W. D., Christoffel, K. K., Necheles, J. W., & Becker, A. B. (2010). Social marketing as a childhood obesity prevention strategy.Obesity, 18(S1).

So, J., Prestin, A., Lee, L., Wang, Y., Yen, J., & Chou, W. Y. S. (2016). What do people like to “share” about obesity? A content analysis of frequent retweets about obesity on Twitter. Health communication, 31(2), 193-206.

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