Increasing Tomato Sales

In this assignment, you will take the role of a grandchild giving advice to your grandmother on how to increase sales on her tomato farm.


Your grandmother was born in 1941 in the United States. Those born between 1925 and 1942 are known as The Silent Generation. In the workplace, they are characterized as possessing excellent interpersonal skills, and measuring work ethic on timeliness, productivity, and not drawing attention (University of Missouri Extension).

Your grandmother owns a farm that uses all organic methods to grow tomatoes. She also has many varieties that are not available in the mass market. She has always sold to local grocers and through word of mouth. She wants to expand the business and sell more product to more people.

Write a letter of at least 350 words to your grandmother explaining your recommendations for marketing her product. Include the following in your letter:

2 of the latest trends in consumer behavior that could influence her marketing strategy
2 marketing variables that could impact sales in a positive or negative way
2 specific marketing strategies you would recommend and why you recommend them


University of Missouri Extension. (n.d.). Meet the generations. Retrieved from

Increasing tomato sales

            Tomatoes are vegetables which are used to cook food and add flavors. They have many health benefits like reducing the risks of heart disease and cancer. They are rich in vitamin C, vitamin K, potassium and folate. They take three months once they are planted and are ready to go to the market. Tomatoes are easily perishable and this affects the marketing and sales. There are some consumer behaviors which influence highly the marketing strategy. The purchasing behavior affects the price if the people purchasing the tomatoes are not many. This depends on the location the market has targeted. The type of shopping the consumers does should be looked at before marketing because they must have good storage facilities to avoid wastage.

            There are marketing variables which impact sales like demand. When the demand of the tomatoes will be high, the price will be high too making a big margin of profit. Once the demand is low, the price will go down making many tomatoes to become a wastage. The price analysis affects the sales if the people selling the tomatoes will not have an agreement in pricing. If farmers will have big differences in prices, the sales get affected.

            The marketing strategies to use in selling tomatoes will be promotion strategy where frequent customers are given tomatoes for free. Promotion attracts new customers to the product. The pricing strategy where the tomatoes will be given a considerable price depending on the people in need. The reason to recommend the strategies is because they are considering the poor and the rich increasing the sales.


Ensari, M. Ş (2017). A study on the differences of entrepreneurship potential among generations. Research Journal of Business and Management. 4. 52-62. 10.17261/Pressacademia.2017.370.

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