Impact of Digital Media

Impact of Digital Media


Digital media is increasingly becoming a part of everyday lives of our society today. Advancement in information technologies have introduced several digital media and networking websites such as LinkedIn, WhatsApp, Twitter, and Facebook. Digital media enables interaction across religious, political, cultural, economic, and social boundaries. It allows sharing of information around the globe and faster circulation of information. This paper will discuss the impact of digital media in workplaces and how it affects employers and employees.

Impacts of digital media on our lives

I support the results of this study on the impact of digital media in our lives. Although digital media has both positive and negative impacts on our society, I believe it has significantly improved the quality of the professional lives of people and businesses. According to the study, digital media has more positive impacts on various aspects including improves the ability to learn and develop professionally, enhances the ability to learn, improves the ability to collaborate with colleagues, ability to find, and helps in building relationships with professional contacts.

According to Rain et al., (2021), digital media has largely positively impact on the lives of people including the ability to learn and develop skills and find work. Digital media has changed the way colleagues connect and collaborate at work, which has improved their ability to do work. Users spend most of their time on online connecting and building networks for work purposes and learning or obtaining information. Linkedln is an employment and business oriented site for social networking. People use this site to establish relationships with professional contacts and find jobs. In addition, organizations use this site to advertise for positions that needs to be filled. Moreover, organizations use this site to share information about their products and building business relationships around connected people. Digital media has become integral in almost every aspect on an organization including how to source and deploy talent, how business connects with customers and employees, and how work gets done. For instance business can use digital media to correctly match a person’s skills to a particular business need. Organizations can use digital media to attract and source talent especially workers who are digitally savvy. This will help to meet the business need for new skills and in turn offer growth opportunities to employees. They can use social media tools to establish engagement and communication within the organization, develop digital leadership, and build digital skills. Therefore, it is evident that digital media has changed the way people work, it has improved their work effectiveness, and improved the quality of their professional lives.

Digital media facilitates long term learning and education by helping to close skill gaps through teaching and enabling self-education. It provides learning resources that is available to the broader audience. The labor market demands for higher order skills. Employees can continuously learn and develop new skills such as global operating skills, interpersonal and communication skills, collaboration, problem solving skills, agile thinking skills, and digital skills among others. Self-education enhances employee continuous skill enhancement and employee development thereby minimizing organizational training costs.  Therefore, building on this skills offers employees with opportunities to improve employability, get promotions at work, and successfully participate in society.

Digital enhances the ability of employees to work by changing how work gets done. Various jobs can be done at any time anywhere due to availability of digital data, video and audio technology, better messaging, and speed internet. The use these digital tools has increased productivity of workers and increasing flexibility of employers and workers as well as flexibility in hours they work. The digital media has allowed workers to do their jobs remotely. Furthermore, digital media allows workers to juggle multiple roles effectively thus enhancing productivity.

Digital media has enhanced the ability to collaborate with colleagues by allowing faster communication and in a more efficient way. Workers can share knowledge and discussion through online forums. Moreover, employers can use social business and collaboration tools to enhance employee engagement and productivity. According to Rain et al., (2021), the collaborative technologies are important in organizations because of their effectiveness in developing lateral communication, building relationships, and enhancing understanding and teamwork.

Based on the digital media survey results, social media has least positive impact on certain aspects of our lives including long term memory, length of attention span, ability to find a significant other, physical health and stress. However, the negative effects of digital media tool depends on the amount of time spend on social media sites and the purposes for using social media. For instance, studies have shown that social media platform provides information on exercising and healthy diet, which has helped many people improve on their physical health. In addition, digital media helps to mitigate stress. Moreover, digital media helps to build relationships and enhances the existing ones. For instance, it has helped some people to find significant others and to build relationships. Therefore, although these are least positive impacts digital media has on our society, it still plays an important role in these aspects of life.


The results on the impact of digital media on society confirms that the use of digital media for purposes related to work has increased significantly and the trend is expected to continue in the future. Digital media has generated various advantages for businesses, employers, workers, and the broader society. Therefore, digital media has presented enormous opportunities for business in various areas including organizational collaboration and learning, sourcing talent, sharing information about products, and building professional networks with other organizations.


Rani, U., Kumar Dhir, R., Furrer, M., Gőbel, N., Moraiti, A., & Cooney, S. (2021). World employment and social outlook: the role of digital labour platforms in transforming the world of work. International Labour Organisation.

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