Hershey History

Hershey History

            The company is reported to have originated with the decision that was taken by candy-manufacturer Milton Hershey in the year 1894 to come up with the production of sweet chocolate as the coating for the caramels. Located in the Lancaster, Pennsylvania, the newly created enterprise was consequently named the Hershey Chocolate Company. In the year 1900, the company began the production of milk chocolate in wafers, bars, and several other shapes. Indeed, with the mass production, the company had the ability of lowering its per unit cost and eventually made milk chocolate that was initially considered a luxury item for only the wealthy affordable to all. One of the early adverts done on the product described it as a palatable confection and a most nourishing food (Thehersheycomapny, para. 1).

The success that followed the Hershey’s low cost and at the same time high quality milk chocolate made the owner of the company to consideration increasing the capacity of the production facilities. As a result, he built a new chocolate factory in the middle of the rolling farmland of the south central Pennsylvania within the Derry Township, which was his birth place. This was closer to the Philadelphia and New York that was supplying the imported cocoa beans and sugar needed, surrounded by the dairy farms that help with the provision of the milk required, and with the local supply of labor that are hardworking, honest, and in a perfect location. It is reported that by the summer of the year 1905, the newly created company was turning out several delicious milk chocolate (Thehersheycomapny, para. 2).

In order to expand the product line, the company in the year 1907 decided to come up with the production of flat bottomed and conical chocolate candy that Mr. Hershey came up with a decision to name Hershey’s Kissess chocolates.  At the beginning they were wrapped individually in the little squares of silver foil, however, in the year 1921 the machine used for wrapping was introduced. The introduced technology also added a familiar plum on the top in order to signify the consumers that the product was genuine. In, the year 1924 the company had it trademarked. Indeed, the history of the company shows numerous successes in its production and expansion (Thehersheycomapny, para. 3).

 

Works Cited

Thehersheycomapny. Hershey’s History, n.d. Accessed 14, December 2011 from: http://www.thehersheycompany.com/about-hershey/our-story/hersheys-history.aspx

 

 

 

 

 

 

 

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