Fostering Collaboration and Teamwork

Fostering Collaboration and Teamwork

Functional, effective teams are an invaluable assets in organizations. With dedicated, diverse teams comprising individuals with expertise in different areas, organizations can successfully implement major initiatives. However, the benefits of teamwork are realized only where there is collaboration among members (Gratton & Erickson, 2007). Although this may sound easy, it is usually challenging for managers to assemble teams in which members with divergent views and work ethics can work together towards a common goal. As observed by Gratton and Erickson (2007, para.3), “members of complex teams are less likely…to share knowledge freely, to learn from one another… [and] say that they “sink or swim’ together…or view their goals as compatible”. In simple terms, this means that within a given team, conflicts typically abound due to differences in ideas and work ethics. This is the situation at Grind Co, where new employees have been brought on board to improve the marketing unit.

In order to foster teamwork and collaboration, Grind Co.’s marketing manager needs to do a number of things. To begin with, he should provide leadership that upholds collaborative behavior. Specifically, the marketing manager should clearly state the team’s desired objectives and each member’s responsibility in achieving this. At the same time, the marketing manager ought to provide clarity for all members, clarifying that they are a team working towards the same goal, hence no room for animosity and competition. It helps to encourage creativity by allowing members to brainstorm as well as question ideas in a framework that is not judgmental. This strategy is particularly helpful considering that the new hires, Maria and Omar, each have different opinions on how to improve marketing in the company.

Secondly, it will be necessary for the manager to state the role of every team member whilst also engaging members in developing expectations and the strategies through which the shared goal is to be accomplished. Thirdly, the marketing manager should develop a code that will guide conduct among team members (Meinert, 2019). Such a code will help the old and new members to view and treat one another as colleagues, not rivals.


Gratton, L. & Erickson, T. (2007). Eight ways to build collaborative teams.

Meinert, D. (2019). How leaders can foster better collaboration.

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