Decision Making

Decision Making

During the COVID 19 lockdown, my family started a fruit-selling business in the neighborhood. The fruit café intended to supplement the family’s income since the working hours were reduced for my parents by their employer to protect them from getting infected from the scourge. Since I was the person with a lot of time due to school lockdown and adoption of online learning, I was tasked with managing the operation of the eatery (Loviscky, et al, 2007). However, I was becoming overwhelmed with the responsibilities making me advice my parents that we shut the eatery since it is not profitable and sustainable in the long-term after being in operation for one month. This prompted my parents to accept the decision as they trusted my ability to make the right judgment basing on the current program I am studying in college. Therefore, the business was shut down freeing more time for me to watch my favorite movies when my parents left for work.

In making the decision, I failed to do adequate research on the operational environment and the potential of the business. Based on my interest in getting more free time, I convinced my parents to close the fruit selling business. The closure of the business led my family to lose money they had invested in the business in terms of goodwill, rent, furniture, and utensils (Reyna, & Rivers, 2008). Upon closing down, so many fruit eateries have emerged in the neighborhoods that are undertaking home delivery. One of the eateries has expanded within that one year and opened two more branches in other parts of the county. Moreover, during the same time, my parents lost a job due to COVID 19 and are now relying on their savings and government social program to support my family and education.


Loviscky, G. E., Treviño, L. K., & Jacobs, R. R. (2007). Assessing managers’ ethical decision-making: An objective measure of managerial moral judgment. Journal of Business Ethics73(3), 263-285.

Reyna, V. F., & Rivers, S. E. (2008). Current theories of risk and rational decision-making. Developmental review: DR28(1), 1.

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