Creating Social Media Campaigns that Drive Donations

A major strength of this presentation is the use of graphics to support the points that are being put across. By including graphics, the author captures the reader’s attention and makes readers want to read through the entire presentation. In other words, it makes the presentation less boring. Secondly, the key points are put across in a concise manner through the use of bullet points. This keeps the presentation brief and to the point. Thirdly, I like the way the presentation ends with room for the reader to ask any questions that he/she may have. By including this segment, the author creates the impression that his thoughts are not final but subject to criticism and clarification.

The presentation, however, contains a few flaws. For example, there are some slides that contain graphics only with no words or captions to further indicate what exactly the author is attempting to put across. Because of this, some readers may be left confused or lost as to what these graphics mean. A second weakness is the author’s allegation that statistics do not matter in the use of social media for fundraising. Although it is true that the aim is to create emotional appeal to audience, it is equally necessary to include some statistics to give credibility to the author’s assertions. Thirdly, I think that the presentation is quite too long. This is an issue of concern considering that there are a number of slides containing pictures alone and no words. To reduce the presentation length, it would be a good idea for the author to condense some slides, combining text and pictures.

These weaknesses notwithstanding, this presentation provides useful tips that I will definitely incorporate in my presentation next week. For instance, I will be keen to include graphics in my presentation to make it more captivating. I will also be careful to back my points with statistics.


Livingston, G. (2014). Creating social media campaigns that drive donations.

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