Companies Report Analysis

Estee Lauder Companies Report Analysis

Report Use of Data

The Estee Lauder Company’s Report has used data to highlight specific successes, show performance, and showcase the company’s products line. For instance, a look at the charts shows the company’s sales data was used to indicate the success achieved by the company in different regions. When one clicks the link under the executive chairman, he gets to know company’s involvement in social programs. For example, the company indicates the resources used in the fight against COVID 19 as donations to doctors without border. Also, the data has been used to highlight the amount spent on giving face masks to the highly exposed individuals within New York City and support to over 250 local organizations. Thus, the organization has used data organized in form of charts and pictures to show the company’s performance within the industry. The charts are grouped based on the issue of interest to the target reader. There is a graph that shows the company’s net sales by product categories (Elcompanies.com, 2020). The graph shows the sales figure for 2015 and 2020 for different products namely hair care, fragrance, makeup, and skincare. The data has also been used to generate a graph that compares the company’s performance with industrial average using S$ P 500 Consumer Index. This makes the audience compare the business performance with the industrial average and make deductions on the company’s performance. In another graph, data is used to show the company’s net diluted earnings per common stock as compared to the unadjusted figure while the other graph generated by the company’s data shows the company’s sales by region. Therefore, the company has used data to give the impression of the positive performance of the company and its products line as compared by region, against competitors, and the industrial average. Moreover, the data has been used to show the company’s share performance during the period.

The appeal of Presentation to Readers

The presentation has used several strategies to appeal to readers. Some of the strategies deployed include segmenting the report, use of images of the products, key management staff, and different charts each highlighting specific performance issues. The report is divided into a section that makes the reader trace the part they intend to read with ease. For example, there is a report that has senior management staff, company products, and the bottom part gives a section where the reader can access the detailed report as allowed by financial reporting standards. To facilitate ease of access to certain report segments to get more information, the report gives a link for use by the reader. Therefore, this makes the report not to be crowded with details giving the reader the urge to want more hence accessing the information through the given link. The report used the opening section to showcase the different ranges of company products. Due to the striking images, the reader can know at a fast glance the company’s products with ease. Therefore, the images in the report make the reader know the different products of the company by names. Below the products image, the reader gets to know the senior management staff of the company since it gives the pictorial image of the company’s executive chairman and President (Elcompanies.com, 2020). This section appeals to the strategic investor since they get to know the brains behind the company’s success and relate them with their experience in their working life. This has a positive contribution to the company’s overall appeal to the general public. The report has also identified the key drivers of growth and performance such as being a champion of company values, innovation, and adoption of technology. This is well made appealing to the reader by putting pictorial images of each element of the driver as interlinked with a specific product of the company. In the latter part of the reported, appeal of presentation is achieved by summarizing the company’s data in form of easy-to-read graphs that are not detailed. These charts and graphs are labeled with different colors that make the reader easily follow the information of the chart or graph of choice brings forth. Moreover, the graphs are organized with those addressing a similar issue or closely related subject being put close to each other. These appeals to the readers since they get the information of interest without a lot of struggles. The report is made even more appealing by labeling of axis and giving them a title on top, thus making the reader locate the issue of interest in the report without wastage of precious time. The chart section has made them appealing to the reader due to the inclusion of a brief explanation at the bottom of every graph to enable them to understand the concept discussed therein.

Meeting Objectives

The report meets the objectives since its organization makes the interested reader access information of interest about the company. Further, the report being designed to give the reader a glimpse of company’s performance achieves the objective since it compares the company’s performance with previous years, competition, and the industrial benchmark (Elcompanies.com, 2020). These benchmarking strategies are destined to make the reader view the company as a sound investment.

References

Elcompanies.com (2020). Estee Lauder Companies. Fiscal 2020 Year in Review.